My website loads for a long time at startup. Will this affect my SEO performance?
Loading speed of a website is really important for SEO activities. People do not want to wait for long minutes when they click on a site on the search results page. So, the loading speed of a website is a really important factor for seo. Bots of search engines also give importance to the page speed.
There are some important steps you can take in order to make your website faster. Now I will try to summarize them.
Firstly, you should start the work by analyzing the current speed of your website. Analyzing is the first step of every SEO activity. By analyzing the current situation of your website, you can have more ideas about what you can do to reduce the loading speed.
You can analyze the loading speed of your website by using some free tools. Pingdom, Page Speed and Web Page Test are all useful and free tools that you can analyze the loading speed.
After you complete analyzing the loading speed of your webpage, you can start speed up your website by using the right image formats. Changing the format is the best way to reduce the size of images. If the file size of images on your website is high, it could speed down your website dramatically. Thus, choosing the right formats for images is important. For logos, it is best to use gif format. JPEG is the right format for images which have many colours. For example; photographs. For the images of high quality PNG is the right format.
Compressing and optimizing the content of the website will also have a positive effect on the loading speed of your page. If you use HTTP compression, the whole content of the website would be sent in a small, single file. Sending content in a single and smaller file will decrease the loading time of your webpage.
Another thing that you can do to decrease the loading time of your page is moving your stylesheet references at the top of the page. If you move your stylesheet references to the of the HTML document, it will speed up your website because when you do that, your page start to render the styles in a more effective and fast way.
You should put your script references at the bottom of your website to speed up your page. When scripts are on the top of the page, the browser tries to download it first and slow down the speed of your webpage by blocking everything beside script references. You can avoid it by putting the references at the bottom of the webpage.
Another way to speed up your website is to minimize HTTP requests. When a user visits a new website, the browser spends time downloading all components of the website. If you minimize the number of requests, your page will be loaded faster.
Caching your web pages is also an important step for making your website faster. By caching the web sites you own, the strain on the server will be less. Thus, your website will be faster. Rendering time would decrease. Cache process saves the static version of the web page to show it to users instead of reloading it every time a user visits your web page. You can use WP Super Cache and W3 Total Cache to do that.
My last advice for you is about 301 redirect. When a 301 redirect is used, web browsers are forced to a new URL. This process led to longer loading time. You should avoid using 301 redirects when it is possible.
By following those advices, you can decrease the loading time of your web page.
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