The studies carried out in order to increase the realization rate of macro and micro targets determined on the website are called conversion rate optimization.
Conversion rate is an action taken by visitors in response to your call to action. The goals that can be determined at the conversion rate may vary for each website and sector. The average session time on film-series sites, product/ service sales on e-commerce sites, and clicking on ads on media sites are examples of goals that the visitor can achieve. All the actions taken to increase conversation make up the conversion rate optimization.
Conversion rate optimization studies are carried out on macro and micro targets.
The targets set for web site is divided into two categories: macro and micro. While macro targets are directed towards direct transformation, micro targets consist of goals that lead to the macro realization. For example; Signing up for an e-mail newsletter can be identified as a micro target, while selling products for an ecommerce site is the macro target.
The duration of A/ B tests varies depending on the number of targets set. These studies lasted for an average of 3-6 months.
In order to sell products/ services, you provide traffic to your website through various channels. Conversion rate optimization is the most important stage for users to make a purchase.